Google uses 200+ ranking factors to decide the priority order of content after any particular search. They are keyword research, device compatibility, backlinks, images and videos, text, security, etc. Each one of these components, when combined, forms SEO or Search Engine Optimization. Depending upon the kind of functionality, SEO is of two types.
Types of SEO
There are two broad types of SEO. They’re:
Content SEO is precisely that; that is, it deals with content. It includes texts and images, links and keywords, and all the relevant superficial ranking stuff. Content SEO is generally easy to manipulate and can be achieved with the help of an able copywriter. It includes keyword research and density, rich media like videos, link building, backlinks, etc.
Technical SEO is achieved with the help of a programmer. It includes device compatibility like mobile-friendliness, back-end security, HTML, CSS, and server relations. It primarily deals with coding and protection for your content in the back-end.
What is SEO content?
Content that is up-to-date with all the relevant SEO methodologies is called SEO-friendly content. It is the kind of content that one sees at the top search results for any keyword. To be able to get your blogs to rank better, it is imperative that one uses the SEO guidelines in their content. A Danish SEO provider would be your best bet for help in this.
What is offsite SEO?
SEO can be categorized into two types for a different definition. They’re onsite and offsite SEO. Onsite SEO is all that goes on your content, including competitive keywords and keyword density, adequate images, structure and layout, and quality.
Offsite SEO is the kind of optimization built around your content in the form of link building. Links are an essential part of SEO, and no content devoid of backlinks can perform well in organic search results.